Starter PPC Plan
This plan is a series of telephone and screensharing-based training sessions designed to help organizations learn more about pay-per-click advertising and our subsequent process. The series teaches participants about how search engines work and covers the pay-per-click-advertising industry as a whole. The series also covers our valuable PPC advertising process both as a stand alone campaign and in conjunction with a search engine optimization strategy. The goal is to educate and provide guidance to a point where participants can follow our proven plan and/or pursue expanded services if that makes sense. The series typically covers 6 sessions costing $150 each with no obligation to continue on with the next. That way participants only invest time and resources if they feel they're getting a fair return. We cater training sessions to the current knowledge of each participant to ensure maximum value.
Starter PPC plans typically include:
- Overview of How Search Engines Work
- Search Engine Marketing Overview
- Site Evaluations & Competitive Analysis
- Campaign Targeting & Timing
- Ad Writing
- Bid & Budget Management
- Results Management